That's what I told my friend when referring to a deep conditioner I reviewed for NaturallyCurly.com a couple weeks ago. The Curlisto "8 minute Hair Repair" Deep Therapy Masque conditioner was pretty great, but four measly ounces of this stuff would set you back a whopping $34 and that, in my opinion, was just blasphemous!
As a vlogger who receives a a lot of products from different companies free of charge,
I always try to put things in perspective when it comes to reviewing products and making my recommendation on whether to buy a product or not. Purely based off the way my hair felt, I thought this product was great, but I didn't see the price until I went to do the art work (the prices are rarely listed in the information sent when I receive products from NaturallyCurly.com. You have to find that information out yourself ladies and gents!) and that was after I filmed my review and final verdict.
As I do research on ingredients and companies, I know that some business owners prices are higher than others when it comes to purchasing their ingredients. All natural ingredients are relatively expensive to purchase as opposed to others. Take jojoba oil for instance. When I first went natural, I was really interested in trying this oil in its pure form, but never did because of the price. I think it was more than $8 for three little ounces. My thought? Why would I pay that much for some oil when I can get extra virgin olive or coconut oil for the same price and triple the amount? Just think of how much that stuff companies (especially small business owners) order to make their products? It can definitely get costly. But when a companies puts in a load of plastics and silicones in their products, a few intriguing words on the label (i.e. "growing formula," "prevents shrinkage," "hair repair") and put slap a hefty price tag on it, they expect naturals to jump without hesitation.
I would love to say I can't understand it, but I do. Why? Because this formula (in some cases) works. It's been proven! Look at Miss Jessie's. Their products are not all natural (far from it, actually) and their products continue to sell like crazy! I remember I bought their Baby Buttercreme as apart of my "mandatory all natural hair supply" bundle the first week I went natural. After seeing the buzz around their products, I thought "this stuff is what's needed when natural" so I bought a 2 oz for $9. SERIOUSLY! I figured at those prices, this stuff has to be good. Why else would it be so costly? But unfortunately it did nothing for my hair and that was the last Miss Jessie's product that I purchased. I had absolutely no desire to try any product that cost a ridiculous amount of money for the ingredients that they were made of.
All natural brands on the other hand? I give them a bit of a pass to a certain extent.
So my question to you is, what is your deal breaker when it comes to products? Would you pay more for better ingredients or is the price all that matters to you? Let me know in the comments!